Today it is imperative that every marketer must engage customers and prospects in the right conversation. You’ve got to make sure you’re delivering your content to the right people, at the right time, and through the right channels. This is a new mindset for most companies that are now beginning to strategize how to develop an engagement strategy, manage an effective process, and achieve measurable results with content marketing. Most companies have many content assets. The key is to develop a strategic process that allows you to know how and when to leverage your content assets across diverse marketing channels. Plus the process continues well after your audience become customers. Put yourself on the path to developing a successful content marketing strategy.
The DMA believes that learning is doing. Throughout the module we prompt you to exercise what you’ve learned by completing an actual work assignment during your instruction. By the time you’ve finished this module you will have had the opportunity to employ the skills presented.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219