|DMF4814||Business-to-Business Marketing (B2B)||On-Demand|
It’s crucial to recognize the differences between business-to-business (B2B) and business-to-consumer (B2C) marketing. Learn to identify the essential sources of prospect data needed for effective B2B marketing. Gain new skills in creative strategy to develop offers that motivate responses from your business buyers. You’ll come away from this course with effective strategies for persuading those hard-to-reach business associates, whether they are the end-user, influencer, or decision-maker.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219