|DMF1515||Advanced Database Marketing||On-Demand|
This course takes a deeper dive into the key principles of database marketing including: customer lifetime value, predictive modeling, customer segmentation, RFM segmentation (recency, frequency, monetary), database appending, and tests and controls. You’ll get detailed instruction on effective use of database marketing in order to identify, profile, segment, target, and talk to your ideal audience.
Approximately 90 minutes – self paced
Member – $189
Non-member – $219
Direct Marketing Testing