Social Media Online Certification

(Also available as an in-person course)

This fast-paced course will teach you all you need to know to form ongoing connections with your customers online using social media to keep ahead of the competition. Where there are so many ways to connect, it is important to use those options which work best for your offering.

You’ll leave with cutting-edge skills for social media marketing. We’ll demystify social media marketing and you’ll master practical, real-world applications, and construct your own unique social media strategy with input from our instructor — one of the best-known practitioners in the social media world. Whether you’re a small business owner, senior executive, middle manager, or front line marketer, this course is not to be missed!

Topics to be Covered

• Examine the theory and foundation of social media
• Develop a business rationale for using social media
• Take a deep dive on the various social media options
• Build a social media marketing plan
• Create the groundwork for using social media - content strategy
• Put social media into action

Benefits of Attending

• Learn what social media marketing is and how to be a part of the online conversation
• Adapt your marketing strategies to attune to new and changing social media platforms
• Implement profiles on top networking sites and how to leverage each one
• Develop practical strategies to position your brand and generate leads
• How to conduct a social media audit and listen to what people are saying about you and your competitors
• Brand yourself through social media
• Connect with consumers by providing industry insight and supporting their customer service
• Create guidelines for employees and how to structure your business platform
• Utilize tools and tactics that will help you measure engagement and ROI

Who Should Attend

Social media implications are universal and impact the Fortune 1000 and small businesses

• Small business owners
• Senior executives
• Managers
• Front line marketers

Job Functions in:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why You Should Attend

Learn how to define social media, understand tools and practical applications for developing your own social media strategy. Live online exercise which will introduce you to practical applications of social media tools.