Search Engine Marketing Certification

Get results — literally — with the most respected SEM Certification program.

There is no better prospect than one who is actively looking for your products or services. Make sure they find you — first! — by becoming a certified search engine marketing (SEM) expert through DMA’s renowned SEM Certification Program.

Search engine marketing, which includes search engine optimization (SEO), paid search, and contextual advertising, has quickly become a must-have component of every marketing strategy. And marketers who know how to get results are in high demand.

SEM has become increasingly sophisticated, moving beyond the realm of a few meta-tags or key words. Developing a strong SEM program requires a comprehensive understanding of the processes, technology, strategy, ethics, pitfalls and payoffs. And much of the published information out there is stale, dated, incomplete or incorrect.

Step 1 - Level I 
Start with the basics. Developed and taught by leading search marketing experts, each module is approximately two hours. Complete all of the modules in this level and you will understand the fundamentals of search marketing. At the end of the course you will be capable of employing current best practices in organic and paid search marketing. Participants will be required to take a comprehensive test at the end of Level I.

Step 2 - Level II 
Participants will become capable of devising, creating, and managing effective SEM programs within agencies or in-house marketing teams. At this level, individuals can seek advanced SEM certification in organic or paid search.

Step 3 - Certifcation Test
Participants must complete and pass a diagnostic test to receive their Search Engine Marketing Certification.

Step 4 - Recertification
Certification must be renewed after 3 years at which point participants will be required to complete and pass a recertification exam.

Click on the above links for more information and full course details including module descriptions, instructor bios, and registration information.

Benefits Of Participating

• Learn the new rules of online and viral marketing.
• Create powerful paid search ads that really sell
• Get solutions to poor online visibility
• Multiply the rate at which your Web site traffic converts to customers
• Position your company to consistently win top placement
• Study online at your own pace
• Upgrade your resume with this dynamic credential

Who Should Participate

This program is perfect for those who are...

• Currently managing or implementing paid and organic search engine marketing campaigns
• Webmasters or small business owner wanting to learn how to market their own Web site via search engines
• Entering into this exciting field loaded with career opportunities
• Starting their own businesses and need SEM training
• Ready to stop relying on third-party advisors and take complete control of achieving their online marketing objectives

Receive SEM Certification through DMA — the most trusted source of SEM expertise.

Turn to DMA for our renowned, industry-leading courses in search engine marketing. Our programs feature focused, sequential online learning modules that start with the basics, bring you up to speed on current trends and best practices, and continue all the way through advanced strategies.

Move through the dynamic online modules at your own pace, building towards a Level 1 or Level 2 SEM certification. Both courses feature exciting audio and video clips, quizzes, and useful resources and links. There is no set time frame for completion, so you can work at your own pace within your own schedule.

Today's customers are WEB-SAVVY, social - and critical. They're RESEARCHING ONLINE like never before. DMA's Search Engine Marketing Certification Program will teach you how to get top search engine placement for your business.

CERTFICATE AWARDED: Complete the program and you will receive a certification of completion with YOUR name on it in the mail.