SEO Essentials Certification

(Also available as an in-person course)

Make sure search engines, and your audience, can find your site by learning today's most effective SEO best practices. In this comprehensive SEO overview, expert instructors illustrate all the on-page and off-page information you need to build a fully SEO-optimized website. Whether you're just starting out and learning SEO concepts, or you're a seasoned professional looking for a reference guide that covers all the critical checklist items, this is a course you'll return to again and again.

Topics to be Covered

• SEO Fundamentals & Best Practices
• SEO Design & Architecture
• Keyword Research & Competitive Analysis
• SEO Copywriting
• Link-Building
• Local SEO Optimization
• SEO for Mobile Devices
• SEO Project Management

Benefits of Attending

• Learn how good site design and architecture is critical not only for your user's experience, but for your site to rank well
• Understand how search engines see on-page content, title tags and meta descriptions
• Build an effective inbound link strategy
• Optimizing your search campaign to get ranked when people are searching for your services near their own home towns.
• Create strategies and techniques to get management, marketing, developers, IT, and designers all on board with your SEO project

Who Should Attend

PPC marketing implications are universal and impact the Fortune 1000 and small businesses. Those in the following roles will benefit greatly from the knowledge imparted by this course:

• Small business owners
• Senior executives
• Managers
• Front line marketers

Additionally, those in the following job functions will be served well by this course:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why You Should Attend

Surge ahead of your competitors when you master the essentials of Search Engine Optimization (SEO) by learning from the most respected experts. From on-page fundamentals to site architecture to link building and more, SEO Online Certification gives you the tools you'll need to succeed in the challenging and far-reaching world of SEO.