SEM & PPC Essentials Certification

From keyword research to ad copy to formula-based bidding strategies, Pay Per Click (PPC) remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it's critical for you to have not only a strong foundation in PPC principles, but also advanced understanding in PPC economics and customer psychology.

In this no-nonsense approach to PPC education, you’ll learn everything you need to run a single campaign or manage dozens of clients. Our comprehensive course covers the hands-on, step-by-step building of your first campaign, bidding and economic considerations, landing page optimization, and an advanced, behind-the-scenes look at avoiding click fraud and Google's quality score algorithm.

You'll not only build a solid foundation for your PPC education, you’ll also gain advanced tools and strategies to employ for the lifetime of your paid search career.

Topics to be Covered

This course will teach you to master:

• Building Your Keyword List
• Writing Effective Ad Copy
• Structuring Your PPC Account
• Content Networks
• Bidding Fundamentals
• Keyword Matching Options
• Landing Page Optimization
• Advanced Economic PPC Formulas
• Auditing Existing PPC Campaigns

Benefits of Attending

Upon completion of this course, you will have mastered:

• Building your keyword list
• Writing effective ad copy
• Structuring your PPC account
• Content networks
• Bidding fundamentals
• Keyword matching options
• Landing page optimization
• Advanced economic PPC formulas
• Auditing existing PPC campaigns

Who Should Attend

PPC marketing implications are universal and impact the Fortune 1000 and small businesses. Those in the following roles will benefit greatly from the knowledge imparted by this course:

• Small business owners
• Senior executives
• Managers
• Front line marketers

Additionally, those in the following job functions will be served well by this course:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why You Should Attend

You’ll surge ahead of your competitors when you master the essentials of PPC with expert and author David Szetela. You'll walk away from skilled in the most current practices in campaign management, PPC economics and customer psychology.