Online PR Certification: Using Social Media to Promote Your Business

The world of online PR is expanding into a sophisticated business that includes much more than online press releases. From blogging to YouTube to Flickr to Facebook, there are a bevy of new ways to gain attention for your website.

Join our Online PR pioneers and strategists to discover how to use search engines, social media, video, photos, and a variety of viral tactics to get eyeballs and attention to your website.

Topics to be Covered

The goal of this multi-course learning track is to educate and train you in the emerging field of Online Publicity. Join them all as they teach you to use search engines, social media, video, photos, and a variety of viral tactics to get eyeballs and attention to your website.

• The Evolution of Online PR
• Press Release Optimization
• Blogging for Business
• Link-Building
• Learning to Play the Social Media Game
• Online Video: Basic Strategy
• Including Flickr in Your Online Marketing Strategy
• Including YouTube in Your Online Marketing Strategy

Benefits of Attending

By training with pioneers and strategist superstars of the Online PR world, you’ll be many steps ahead of your competition. Through this course, you’ll learn:

• The evolution of online PR
• Press release optimization
• Business blogging basics
• Link-building
• How to play the social media game
• Best practice inclusion of Flickr and YouTube in your online marketing strategy

Who Should Attend

Online PR implications are universal and impact the Fortune 1000 and small businesses. Those in the following roles will benefit greatly from the knowledge imparted by this course:

• Small business owners
• Senior executives
• Managers
• Front line marketers

Additionally, those in the following job functions will be served well by this course:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why You Should Attend

You’ll learn to effectively manage your Online PR and gain fast, relevant exposure for your business when you train with respected pioneers, authors and consultants led by Greg Jarboe and Jamie O'Donnell.