Online Marketing Certification: A Consistent Multichannel Approach

(This course is offered in-person and online)

This 2-day education course and 90-day online course will arm you with a comprehensive understanding of the scope of digital marketing. You’ll learn how to best combine individual digital marketing elements (including SEO, social media, online PR, web analytics, PPC marketing and conversion) to maximize your ROI.

By taking a multichannel approach, you’ll learn how every element of direct marketing works in unison to attract the customer, engage the consumer and drive revenues.

You’ll gain a strong foundation in digital marketing through this high level, cross-discipline approach to learning the essential elements of digital marketing. Whether you’re a marketer or programmer, the time-tested action steps outlined in this course will lead to a boost in your ROI.

Topics to be Covered
Included is a look at the following digital marketing channels and techniques:

• SEO
• Social Media
• Online PR
• Web Analytics
• Pay Per Click (PPC) Marketing
• Conversion

Benefits of Attending
Over the course of two days (in person) and 90 days (at your own pace), you’ll master how to:

• Employ the purpose and goals of Online Marketing
• Sell and persuade online
• Stop being intimidated by web analytics – and make them work for you 
• Test and adjust for increased profits
• Make technical and creative development work hand-in-hand for SEO
• Employ social media to boost Website hits
• Increase “free” traffic and decrease “paid” traffic – and why this is crucial
• Increase reporting effectiveness, identify change, and measure results

Who Should Attend
Professionals from all levels of the B-to-C and B-to-B Web marketing industries, including creative and technical talent, such as:

• Marketing managers and directors
• Creative managers and directors
• Copywriters
• IT managers and directors
• Marketing VPs
• Search marketers
• Multichannel marketers  

Why Should You Attend
You'll learn how to integrate all your skill sets to focus purely on optimizing SEM and Web marketing. Instead of trying to organize fragmented skills, learned at multiple seminars and conferences, your team will learn all they need in one setting - and return to workplace able to implement changes overnight.
Attendees learn:

• The Basics of Optimization
• SEO Best Practices
• Optimization Beyond Keywords
• Web Analytics
• Integrating Keyword Concepts Into website Architecture
• Tiny Files That Create Big SEO Problems
• SEO as Part of the Programming Mix
• SEO as Part of the Marketing Mix
• Blogs and SEO 
• ...and so much more