Web Conversion Certification

Many people don't realize that getting users to click to their site is only half the battle. Getting them to purchase, to register, to fill out your form ... these are the true goals, and often overlooked.

Bryan Eisenberg and Avinash Kaushik will provide a comprehensive overview of landing page optimization and take you through real-world examples of what works, what doesn't, and what steps you can take to "always be testing." In this course, you’ll use both video training modules and Bryan Eisenberg's book "Always Be Testing" to take a multi-pronged approach to conversion optimization.

Topics to be Covered

• Optimization Frameworks
• The Four Personas
• The Testing Cycle
• Landing Page Development
• Establishing Credibility
• Maintaining Scent
• Optimizing Web Copy
• Testing, Analysis, and Measurement
• More about the Conversion curriculum

Benefits of Attending

Your expert instructors will give you the skill set you need to truly put your website to work for you. At the course’s completion, you’ll be able to:

• Develop an optimization framework
• Understand your customers
• Create a testing cycle
• Produce landing pages that work
• Establish credibility with your users
• Optimize web copy
• Employ the use of your own conversion optimization toolbox

Who Should Attend

Conversion implications are universal and impact the Fortune 1000 and small businesses. Those in the following roles will benefit greatly from the knowledge imparted by this course:

• Small business owners
• Senior executives
• Managers
• Front line marketers

Additionally, those in the following job functions will be served well by this course:

• Direct Marketing
• Advertising
• Web Content & Marketing
• Public Relations
• IT

Why You Should Attend

You’ll learn firsthand how to retain visitors to your site and increase your conversion rates from Conversion Optimization master, sought-after consultant and NY Times bestselling author Bryan Eisenberg.