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Creating Compelling Offers and Propositions

Course Overview

Learn how to create compelling offers to achieve the response rates you imagine. Explore examples of different offers including free premiums, discounts, deadlines, and more. Then investigate how to test and discover which offer works best for your target market.


Course Content

 

Your offer is the key to the success of your marketing effort. You’ll learn how to create an effective offer for your particular product or service and market and explore ways to convey that offer succinctly and persuasively.

 

DMA Member: $189 /course
Non-Member: $219/course

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For questions/inquiries, call DMA Customer Service at 540.409.3366 or email DMAEducationInfo@the-dma.org.

 Course Instructor