Social Media

Course Overview

Social media is an up-and-coming channel in direct marketing!  To be a successful direct marketer these days, it’s vital you understand how to effectively use this new personal media. Learn how to create and profit from blogs, microblogs, podcasts, social bookmarking, online videos, and photos. You’ll discover how to develop an integrated social media marketing strategy, including nine critical points in the use of social media.

Course Conent

Learn exactly what social media is and how to use it. Determine ways to provide business rationale grounded in tested direct marketing principles in order to add social media to your overall marketing mix successfully.  Develop your own social media strategy for Facebook, Twitter, blogs, and more.

Social media defined
• Social media background
• Social media characteristics and theory
• Understand how to use and participate in social media
• Social medias 90-9-1 rule

Why add socialmedia to the direct marketing mix
• The five critical reasons why any direct marketing business needs to incorporate social media into their marketing.

Social media marketing framework
• Business objectives for Social Media
• Target market
• Beyond the 4 P’s
• Incorportaing online, offline and social media
• Testing and metrics

Social media marketing options
• Blogs
• Podcasts
• Online video and photos
• Microblogging
• Social bookmarking

How to use social media marketing
• 9 key points to make sure your business is ready to implement your plan