Online Marketing Professional Courses

All courses in this certification program expose you to the direct marketing expertise you need to be successful in any market, anywhere in the world. Each is about 90 minutes long, and there’s required reading. You will take a test after completion of the course. The 14 modules listed below are compulsory and form the core of the DMA Certified Marketing Professional™ Program.
In addition to the core modules you will be required to take 2 elective courses that you can select from.

Step 1: Ten Fundamental Courses

• Successful Direct Marketing: An Introduction and Overview 
• Creating Compelling Offers and Propositions 
• What Every Marketer Needs to Know About Marketing Databases
• Innovation in Marketing Using Research and Testing
• Successful Creative, Copy and Design for Print and Web
• The Essential Elements of Customer Marketing
• Direct Marketing Metrics: Measuring Response, ROI, & Other Critical Factors
• Creating Successful Direct Mail Campaigns
• Fundamental Email Marketing
• Digital Marketing for Direct Marketers: Web and Search Engine Marketing

Step 2: Four Advanced Course

• Advance Database Marketing
• Advanced Email Marketing
• Advanced Measurement and Metrics in Direct Marketing
• Social Media

 Step 3: Elective Courses (pick 2)

• Direct Marketing in Retail and E-Commerce
• Business-to-Business Marketing (B2B)
• Essential Mobile Marketing

Step 4: Testing - You will receive a full diagnostic test to demonstrate your knowledge of the skills you learned through the program.

Congratulations you are now a DMA Certified Marketing Professional™ !