Elective Courses - Offered In-person or Online

An essential component of the DMA Certified Marketing Professional™ Program, the elective modules provide progrm participants with an opportunity to focus in on new emerging marketing trends or tap into niche marketing channels. You must complete two electives, and they can be completed in any of the following ways:

1. Elearning courses
2. Webinars
3. In-Person at DMA events and conferences

Webinars, archived conference sessions, live conference sessions and special joint online courses cover a full range of direct marketing over varying experience levels. Some of the topics covered include:

• Direct Marketing in Retail and E-Commerce
• B2B
• Essential Mobile Marketing
• Insert media
• SEM/SEP
• Direct response radio and television
• Web analytics
• Advanced database mining
• RSS
• Copywriting
• Legal

Below is a sample listing of elective courses and archived conference sessions*:

• What’s Working Now: Email, Online, and Direct Marketing Programs
• Harnessing Human Behavior: 13 Steps to Must-Read Mailings
• Database Analytics: Pathway to Sustainable ROI
• Using Variable Video to Create an Engaging Dialogue With Your Customers
• Optimizing Marketing Spend
• The Rise of Universal Search: A Changing Landscape
• The Power of Digital: How It Can Transform Your Marketing Programs
• Market Smarter (Not Harder) Harness the Power of Social Analytics
• Stimulus Package for New & Novice Copywriters
• Leveraging Analytics to Guide Your Multichannel Marketing Strategy
• Customer Engagement and Value: Stop Guessing and Start Measuring
• Predictive Analytics Best Practices
• Using Social Media and Email to Get More for Your Marketing Buck
• Keeping Customers Engaged: A Strategy for Retention
• Death of the Marketing Calendar: Implementing Just-in-Time Strategies

*Subject to change.