Marketers today are fighting against serious challenges from policy makers and regulators who threaten their ability to access and use data responsibly. Harnessing the power of more than 1,200 leading brands and over 100,000 member participants, ANA is dedicated to helping marketers responsibly use data to drive customer relationships based on results and trust.
No other organization represents the interests of the entire data-driven marketing ecosystem more effectively in Washington and across all 50 states on issues like: Data Privacy, Security, Breach Notifications and Preserving the Deductibility of Advertising.
Lean in as an advocate. Take action and multiply our collective force.
To join ANA or get involved with ANA Advocacy efforts, contact us.
Nothing great is ever accomplished alone. That’s why ANA Coalitions and Advisory Councils are so critical to your own success as a data-driven marketer.
ANA Coalitions are your force multiplier for coordinating industry action on important legislative and policy issues. They provide you with a forum to discuss and strategize on relevant legislative and regulatory issues that data-driven marketers face today. Coalitions include ANA Members from across the entire marketing ecosystem – including media, technology, and creative experts — along with seasoned, connected government advocacy professionals and insiders.
ANA’s Political Action Committee (PAC), Direct Voice PAC, is the marketing industry’s leading PAC. Founded in 1993 and funded through voluntary contributions from eligible member company employees, its sole purpose is to elect non-partisan candidates for federal office who support policies and legislation that advances and protects responsible data-driven marketing.
ANA provides perspective through events that offer “inside access” to policymakers and regulators.
ANA’s events and conferences feature federal and congressional policymakers speaking on issues that affect your data and marketing practices.
ANA Capitol Hill Days, led by ANA’s Advocacy team, features a full day of appointments with members of the U.S. Senate and U.S. House on issues critical to your business and the industry.
ANA provides timely, informative and vital updates that keep you current on policy issues affecting your business .
State Legislative Monitoring – As a ANA Member, utilize our State Legislative Monitoring platform to receive daily, customizable legislative updates.
ANA commissions and conducts ground-breaking research that you can use to position your business to your customers and policymakers as part of a dynamic industry delivering innovation and benefits to consumers and driving U.S. economic growth.