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Rick Ferguson
Rick Ferguson
Rick Ferguson is responsible for all COLLOQUY® print and online publishing, educational, and research projects. Under Rick’s direction, the COLLOQUY® magazine and Web site provide a worldwide audience of 25,000+ subscribers with news, expert commentary, program summaries, and research on all facets of loyalty marketing around the globe. An acknowledged expert in the theory and practice of loyalty marketing, Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. As a key member of the COLLOQUY® faculty, he’s delivered educational workshops and virtual seminars on the principles, practices, and technologies of loyalty marketing in the US, UK, and Singapore.
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