Richard Goldsmith

Richard (Dick) Goldsmith is the author of the well-received book "Direct Mail for Dummies." He has been in the Direct Marketing and Printing Industry for 30 years. Dick is the President of The Horah Group a full service direct marketing services company founded 1981.

In September 1993, Dick's expertise was recognized by the DMA when they appointed him to lead their seminar, "Direct Mail Production Strategies". A well-known speaker, he has presented at numerous DMA Annual Conferences, AMA Conferences, the Circulation Management Conference, the Direct Marketing to Business conference, Direct Marketing Days in New York, Houston, Seattle Kansas City and Minneapolis, for the Direct Marketing Clubs of Seattle, Denver and St. Louis and for Postal Customer Councils in New York, White Plains and Dallas.

Dick help found the DMA’s Environmental task force in 2002 and then joined The DMA's Committee on Environment and Social Responsibility (CESR) when it was formed in 2005. Dick has had numerous articles published in Target Marketing magazine and Circulation Management magazine and has received the Joseph Fiedler Fellowship Award from the Printing House Craftsmen of NY for distinctive service in furthering education within the graphics arts industry. He has also received the distinguished Silver Apple award from The Direct Marketing Club of New York where he served on the board for four years.

Dick recently started Personalized Mobile, LLC to market and produce Per-Keys^TM his patent pending process to marry Direct Mail and Mobile Marketing.