Rajeev Batra, Ph.D.

Rajeev Batra, Ph.D.
School of Business Administration, University of Michigan

Dr. Batra teaches Advertising Management and Marketing Research at the University of Michigan. He has consulted with various advertising agencies and direct marketing companies, including McCann Erickson, Newsweek, and the Book-of-the-Month Club on research-related issues, and is a consultant with David Shepard Associates. His forte is explaining difficult statistical concepts to both students and executives who have little or no prior exposure to quantitative methods.