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Herschell Gordon Lewis
Herschell Gordon Lewis
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency with clients throughout the world, now renamed as a division of the advertising holding company Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually. He is arguably the best-known direct response writer and consultant in the United States. Lewis' background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. Among his books are Hot Appeals or Burnt Offerings, Copywriting Secrets and Tactics, Direct Marketing Strategies and Tactics, The Advertising Age Handbook of Advertising, On the Art of Writing Copy, and many more. He also has addressed national Direct Marketing Associations in countries such as England, France, the U.K., Spain, New Zealand, Norway, Denmark, Sweden, Austria, Switzerland, Brazil, Singapore, and South Africa ... and has been engaged to present copywriting seminars in many countries, including Mexico, Holland, Belgium, Germany, Hong Kong, Indonesia, and Dubai. He is frequently called on to speak at meetings of the Direct Marketing Association, in the United States and has been named to the Direct Marketing Association Hall of Fame.
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