About DMA Education

The industry’s top choice for results-oriented professional development and direct and interactive marketing training.

Turn to DMA Education to get up-to-speed on the latest and most effective marketing strategies and techniques.

As the world’s largest trade association for direct marketers, DMA Education is recognized throughout the community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So, it’s no surprise that top companies across the country and around the globe trust DMA to deliver current, relevant, and effective education and professional training.

Rest assured, whatever your interest, level of experience and availability, we’ve got a training solution that’s perfect for you.

Where are you headed?
Get a grounding in the fundamentals of direct marketing. Refocus your copywriting to blow past your control package. Explore the social media scene. Dive into your database and come up with better metrics and analysis, better relationships with your customers, and better ROI. Bring it all together with proven multichannel marketing strategies.

Or take it one step further and become a DMA Certified Marketing Professional™ - a program that covers all core areas of direct marketing, including strategic planning, digital marketing, social channels, creative development, database, measurement and analytics.

How do you want to get there?
Can you clear your calendar for a few days and attend one of our in-person seminars in New York City? Maybe you’d prefer to just close the door for 90 minutes and take one of DMA's Online Marketing Professional Courses. You can also take a full length online certification courses - ad in-depth as our two-day in-person courses but with the convenience of self-paced learning from the comfort of your computer.  Maybe you are more suited to pacing yourself with a 6-week online course that can accommodate every schedule. Get everyone together in the conference room and invite a DMA instructor to train your entire team at once.

However you choose to learn, your instructors will be top industry experts with impressive experience and dynamic teaching abilities; you will build a strong network of peers and mentors; and you will amass a valuable library of tools and resources that will serve you well beyond your coursework.